Author Toolbox

9 Steps to Blogging Success #Authorpreneur #Bloggingtips

Unfortunately, the #AuthorToolboxBlogHop is no longer running. I will, however, continue to post helpful tips every second Wednesday of the month.

With the accessibility of the internet, everyone and their dog has a blog.

The trick is getting readers for your blog.

SEO (search engine optimisation) is important. Keywords, categories, images and so forth makes the web spiders happy. But a few other things will help get you new readers and have them come back for more.

Have a niche.

Random ramblings might be cute for your diary, but if you want people to read your blog it has to have a theme.

I write about folklore, Rottweilers and writing. All of this has something to do with the books I write.

Have a niche. Image credit.

Have a title.

It’s easier to remember that you read Ronel the Mythmaker than remembering that you read Ronel Janse van Vuuren’s author blog.

Having a catchy title that also reflects the blog’s content will make your blog memorable.

Be memorable with a title. Image credit.

Have consistency.

If you only blog once a week (aka slow blogging), don’t blog erratically throughout the week as inspiration hits. Keep to a schedule.

Some bloggers like to blog throughout the week. Some posts may even just be an exercise in creative writing.

Whatever you do, make sure your readers/followers know what you’re planning.

My readers know that on the first Wednesday and the third Wednesday of the month, I blog about writing. They also know that on Mondays, I either share book club questions about my new release or a review of an indie book. The other Wednesdays of the month are for folklore and Rottweiler posts. And I don’t blog during the months of the Solstice or Equinox (December, June, March and September).

Consistency is key. Image credit.

Have atmosphere.

People want to feel comfortable when they’re on your blog. Nice font, pretty pictures and a calming colour scheme all contribute to the atmosphere.

It’s like a restaurant: if diners feel rushed, uncomfortable or unable to relax, they’ll leave.

You want readers to stay…

This cat is staying. Image credit.

Have fun.

Sometimes the only way to push yourself to make your blog better, is to join a challenge. The A-Z blogging challenge makes the participants blog every day in April (except Sundays) using the letters of the alphabet.

There are other challenges out there. Find them. Have fun.

Having fun yet? Image credit.

Have a “like” returned.

A good way to have your blog noticed by other bloggers is to go to blogs with content similar to yours. If you blog about dogs, search for other blogs about dogs. Read posts and either like or comment on them. You’ll be surprised how many people will notice your comment and visit your blog out of curiosity.

Whenever someone likes a post on my blog, I’ll go to their blog to see what they’re up to. I usually like something they wrote or I’ll even comment if I feel driven to. I’ve found quite a few blogs to follow that way.

Social media is about being social. Image credit.

Have tags.

Tagging your post with names appearing in it or what it’s about (e.g. writing), more readers will find your blog. Adding hashtags when publicising it on various social media platforms will help readers of popular tags find your blog (e.g. #FolkloreThursday).

Use your hashtags. Image credit.

Have social media accounts.

Yes, your blog will be noticed by the tags you use. But if you want more readers, you have to promote your blog on other social media platforms. Like Twitter. Maybe you like Instagram or Pinterest. Whatever your preference, publicise your new blogposts there.

And if you like another blogger’s post, feel free to publicise it. (Good deeds and all that.)

Grow your network. Image credit.

Have comments.

If you allow people to easily comment on your blog (even if they don’t have a WordPress or Blogspot account), you’ll have more interaction with your readers. (Don’t let the wars of others – read “the big corporations that run our lives” – interfere with the interaction you can have with readers.)

Allowing readers to comment, like, share via a tweet (or whatever other social media platform they want to use) your blogpost will generate more readers.

So remember to make sure your blog allows comments. And add sharing icons at the end of posts to make things easier for your readers.

Oh, and reply to the comments made on your blog. Readers like to know that they’re noticed. (And your mother will feel proud that she raised a child with manners.)

I hope this helped. Anything to add? If you need more help with blogging, check out my new book!

Get it here.

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2 thoughts on “9 Steps to Blogging Success #Authorpreneur #Bloggingtips”

  1. I second you on the likes and comments. I love (LOVE) getting comments and getting to go find the person who commented so I can leave my own thoughts on one of their posts. I’ve found so many great blogs this way. And so far I’ve been incredibly lucky, both with the IWSG and Raimey Gallant’s Author Toolbox hop. They bring me kind, genuine visitors who have actually read the article they’re commenting under. In internet terms this is like finding a unicorn lounging underneath a blooming apple tree on a warm Tuesday in midwinter.

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